THE BEST STORIES BEGIN UNEXPECTEDLY

Before a competition flight in 2011, Rob Holland offered fellow pilot Tim Just four words of encouragement:

"Fly good don't suck."

That phrase would go on to become one of aviation's most recognizable sayings and remind pilots and aviation enthusiasts to pursue excellence, stay humble, and never lose their sense of humor.

Shop The Originals

THE PRODUCTS THAT STARTED IT ALL. THESE ARE THE ORIGINAL FLY GOOD DON'T SUCK DESIGNS THAT INTRODUCED THOUSANDS OF AVIATION ENTHUSIASTS TO THE PHRASE AND CONTINUE TO BE SOME OF OUR MOST MEANINGFUL PIECES.

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